| General Description | A large-leaved, upright deciduous shrub with attractive large and soft leaves. |
| Shape | Rounded. |
| Landscape | As a hedge or in informal group plantings. |
| Cultivation | Grow under partial shade in moist, well-drained rich soil. Highly acidic soil will produce a blue flower – alkaline soil produces a pink to purple colour. |
| Pests | Aphids, bacterial wilt, mildew, bud blight and leaf spot. |
| Notable Specimens | RHS Garden Rosemoor, North Devon, England. |
| Habitat | Dense forest valleys and slopes. |
| Leaf Description | Opposite, softly textured, finely serrate margins and reticulate venation. |
| Flower Description | Very attractive, smaller, fertile central purple-blue flowers surrounded by larger, white sterile ray flowers. |
| Texture Description | Medium. |