| Shape | Spreading. |
| Landscape | Seasonal indoor potted plant. |
| Cultivation | Grow in partial shade in moist, well-draining, humus-rich and acidic soil. |
| Pests | Whitefly, mealybugs, red spider mites and scale. Root and stem rot if overwatered. |
| Habitat | Horticultural origin. |
| Bark/Stem Description | In the wild the plant dons woody glaborous stems. In cultivation the stems are less woody and more fleshy, glaborous and medium green to reddish-green. |
| Leaf Description | The plant bears dark green dentate leaves that measure 7 to 16 cm in length. The coloured bracts, which are medium red with purplish-black venation, are actually leaves. |
| Flower Description | The flowers, called cyathia, are grouped within the small yellow structures found in the center of each leaf bunch. |
| Texture Description | Smooth, leathery. |
